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How to Plan your Social Media Content.... for the year!

Posted: 10th January 2013


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Social media is big.. it has impact.. and it is here to stay.

So how does your business capitalise on it?

Most businesses these days have a Facebook page (if you don't please contact us and we can assist you through the setting up process.) However, once you have one.. what do you do with it??? pinterest

Social media is a great way to communicate, showcase your products or services and get feedback from your customers, but where do you start?

Well, the most important part is 'communicating with your customers'. You have to start the conversation! In a similar vein to the discussion in a previous newsletter, you need to think about what to say and what to post.

On the right there are a few links to articles that give you some hints about how to come up with the right words to say to your customers. And January is a great time to sit down and work it out.. for the whole year ahead!

Specifically for Facebook, you need to spend time working on your business Facebook presence:

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  • find other businesses that are complementary to yours and like them. Post on their walls
  • post images of your products or services (or staff if they are happy to do that)

Facebook is an opportunity for your business to get closer to your customers, to become 'real', to have a personality.

The good thing (or bad thing) is your customers can comment what they like (or don't like) on there.... so if you get some bad feedback you need to have thought through how you would respond. There is also a link to an article outlining what you need to think about if that occurs.

 

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